A leading research consultancy providing taste guidance to top global food & drink brands. Specialising in the emotional messages from consumption.

We are led by: and Nathaniel Davis and Thornton Mustard who is our Founding Director, was Head of New Products, Europe Avon Cosmetics, Group Marketing Director, Cussons and Managing director for Wrigley at 36. Nathaniel is our Head of Research and our Marketing Psychologist. A member of the Market Research Society. He works with numerous FTSE 100 companies in their marketing challenges.

Our Team

Our team is led by a global expert on food, beverage and consumer consumption experience research. Specialising in the emotional messages from consumption. Providing taste guidance to the top global food & drink brands. They provide these clients with a unique bridge between the taste and the emotions delivered to the consumer through eating and drinking. They have worked with the leading brands:—

  • Coca-Cola
  • GlaxoSmithKline
  • Mars Confectionery
  • Pepsico
  • Danone
  • Cadbury
  • Ferrero Rochet
  • Unilever
  • United Biscuits
  • Ribena
  • Yum Brands
  • Red Bull plus many more.

Projects have covered UK, Europe, North America, Asia and Australia.


+33 (0) 607 937 578